Our Promise & Mission

Our Promise

Listening to our customers and their needs on new products and how to improve existing products is fundamental to us.


 Cruelty free

We are against any form of animal testing so the ingredients are leaping bunny approved and audited.


Soil Association Registered

Our ingredients are soil association registered.


 Supply Chain Transparency

Hair Loving and our suppliers have a transparent supply chain. We can track our products from our warehouse back to the suppliers and production houses or where it was grown.


Customer Focus

We are always striving to better the company and products we offer to retailers and direct consumers. From our raw materials to our packaging with an aim to minimise waste, increase efficiency whilst keeping customers focussed.


Our Mission and Vision

Formulated with carefully selected cruelty-free natural ingredients harvested using sustainable farming methods.

We love the impact responsible sourcing has on our farmers and their workers as well as how these ingredients help you in your everyday life to benefit your hair.